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Programme

Advertising & Digital Marketing

Advertising & Digital Marketing

Programme Overview

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of our advertising degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets. We operate as a marketing department from the first year. Typically, you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Advertising & Digital Marketing 800x400 Image
BACHELOR OF ARTS (HONOURS) (TOP UP)
MASTER OF SCIENCE

Testimonials

Emma ZHAO Qiuyi

Emma ZHAO Qiuyi

Bachelor of Arts in Fashion (Class of 2020)

Emma ZHAO Qiuyi

Being in an international college, I've had the pleasure of befriending a diverse student community. The education delivery was top-notch with an international pool of creative practitioners who brought their expertise to class. The design studios were packed with advanced facilities and the abundance of practical courses helped me hone my skills. My lecturers were very encouraging and allowed me to find my own learning style and be able to design my own jewellery collection; fulfilling my dreams and aspiration as a designer.

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