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Programme

Fashion Marketing

Fashion Marketing

Programme Overview

The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies.

Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities.

They study how product, customer and market forces interact and get an introduction to the new challenges, technologies and issues facing the fashion industry.

business presentation
DIPLOMA
ADVANCED DIPLOMA
BACHELOR OF ARTS (HONOURS) (TOP UP)
MASTER OF SCIENCE

Testimonials

MICHELLE ANGELINE HARTANTO

MICHELLE ANGELINE HARTANTO

Fashion Marketing

MICHELLE ANGELINE HARTANTO

I’ve always been drawn to art and visuals. Over time, I started to see fashion as another powerful form of art that combines creativity, design, and storytelling. After learning about Raffles from a private agent, I chose it because it blends creativity with business strategy. My top reasons for choosing Raffles were its industry-relevant curriculum, experienced mentors, and global network. My lecturer for fashion marketing has been a true inspiration, with his dedication and unwavering support encouraging me to push my creative boundaries. My journey has been amazing, intellectual, and impactful. My advice to future students is to take every chance to try new things and explore opportunities. Don’t be afraid to step out of your comfort zone.

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