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Programme

Fashion Marketing

Fashion Marketing

Programme Overview

The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies. Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities. They study how product, customer and market forces interact and get an introduction to the new challenges, technologies and issues facing the fashion industry.

business presentation
DIPLOMA
ADVANCED DIPLOMA
BACHELOR OF ARTS (HONOURS) (TOP UP)
MASTER OF ARTS

Testimonials

SCHALKEN Laura Johanna

SCHALKEN Laura Johanna

Bachelor of Arts in International Fashion Business (Class of 2020)

SCHALKEN Laura Johanna

I want to thank my lecturers for preparing us for the real world. I have learned so much about the fashion industry and sustainability which I could put into practice. My 3-year journey at Raffles has been a very valuable learning experience. It challenged my creativity and gave me freedom to use my own ideas. Having the opportunity to create our own business plans was truly exciting.

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