Discover the art of selecting colour palettes, textures, and finishes that resonate with target audiences and create a lasting emotional impact.

Raffles Design Workshop delves into the intricacies of CMF, and for participants to explore the tools to revolutionise their product development approach.

• Learn how the selection of materials is essential in optimising the functional aspects of a product, such as ergonomics and ease of maintenance.
• We will delve into the fundamentals of CMF and industry standards for colour and finish, providing real-life examples of how product development teams utilise computer rendering to represent CMF in user testing.
• We will utilise KeyShot, a robust real-time ray tracing and global illumination software capable of creating stunning 3D renderings, animations, and immersive visuals.
• Each participant can select one of the provided 3D models and explore material and environment presets, interactive labelling, texture mapping, and physical lighting to create captivating renders worthy of sharing on Instagram.

By attending our workshop, you will gain the knowledge on the limitless possibilities of CMF and unlock the potential for innovation.

In the competitive landscape of modern Product Design, the interplay of Colour, Material, and Finishing (CMF) is paramount. Whether the end user is a consumer or an industrial client, a product‘s aesthetic appeal, tactile experience, and functionality significantly impact its perceived value. 

CMF choices greatly influence whether a product is perceived as luxurious or less appealing, durable or fragile. It is essential to communicate CMF specifications clearly to the manufacturer to maintain the original design intent and brand consistency in the final product. Effective CMF design strategies enhance product aesthetics, maximise performance, improve functionality, and leave a lasting emotional impact on customers.