Programme Overview
The course provides students with thorough insights into the retail industry as well as an understanding of the various models of retail marketing. Students learn how to manage the challenging retail environment and enhance its effectiveness by incorporating marketing and integrated marketing communication tools.
The course provides students with thorough insights into the retail industry as well as an understanding of the various models of retail marketing. Students learn how to manage the challenging retail environment and enhance its effectiveness by incorporating marketing and integrated marketing communication tools.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core
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View full course modules here .
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Awarded by: Raffles College of Higher Education Intake: January, April, July and October Duration: 1 Year and 6 months (Full-time) |
| Minimum Entry Requirements: |
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| Payment Option 1 | |||||||
|---|---|---|---|---|---|---|---|
| Term | 1 | 2 | 3 | 4 | 5 | 6 | Total Fees |
| Date of Payment | 1st installment due 30 days before course commencement date | 2nd installment due 1 week before the 1st of the following months: January, April, July and Octobber | 3rd installment due 1 week before the 1st of the following months: January, April, July and Octobber | ||||
| International Students | $15,000 | $15,000 | $15,000 | $45,000 | |||
| Singaporean & Permanent Residents | $5,000 | $5,000 | $5,000 | $15,000 | |||
| Payment Option 2 | |||||||
|---|---|---|---|---|---|---|---|
| Term | 1 | 2 | 3 | 4 | 5 | 6 | Total Fees |
| Date of Payment | 1st installment due 30 days before course commencement date | 2nd installment due 1 week before the 1st of the following month: January, April, July and October | |||||
| International Students | $29,0001 | $15,000 | $44,000 | ||||
| Singaporean & Permanent Residents | $9,7001 | $5,000 | $14,700 | ||||
For many students, education loans are essential to pay for university and obtain a degree. We are pleased to inform you that Raffles College Of Higher Education is one of the approved institutions for POSB's Further Study Assist. Applicable for Singaporeans and Permanent Residents only.
If you require any assistance in education loans, feel free to speak with our team of education consultants.
- ADVANCED DIPLOMA
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Course Introduction
The course provides students with thorough insights into the retail industry as well as an understanding of the various models of retail marketing. Students learn how to manage the challenging retail environment and enhance its effectiveness by incorporating marketing and integrated marketing communication tools.
Course ModuleFind out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core - Academic Research & Communication Skills
- Accounting for Decision Making
- Business Information System
- Business Statistics
- Buying Principles 1
- Buying Principles 2
- Fashion & the Consumer
- Fashion Coordination & Promotion
- Fashion Marketing
- Fashion Merchandising
- Final Retail Project 1
- Final Retail Project 2
- Human Resource Management
- Industrial Attachment
- Integrated Marketing Communication
- Management & Organization Behavior
- Managing Retail Channels
- Market Research Techniques
- Marketing & Design on the Web
- Principles of Economics
- Relationship Marketing Management
- Retail Marketing & Management
- Retail Store Operations
- Retail Strategy
- Service Marketing
- Visual Merchandising
View full course modules here .
Awarding BodyAwarded by: Raffles College of Higher Education
Intake: January, April, July and October
Duration: 1 Year and 6 months (Full-time)Minimum Entry RequirementMinimum Entry Requirements: - Completion of Raffles Singapore Diploma; or
- Equivalent
Course FeePayment Option 1 Term 1 2 3 4 5 6 Total Fees Date of Payment 1st installment due 30 days before course commencement date 2nd installment due 1 week before the 1st of the following months: January, April, July and Octobber 3rd installment due 1 week before the 1st of the following months: January, April, July and Octobber International Students $15,000 $15,000 $15,000 $45,000 Singaporean & Permanent Residents $5,000 $5,000 $5,000 $15,000 Payment Option 2 Term 1 2 3 4 5 6 Total Fees Date of Payment 1st installment due 30 days before course commencement date 2nd installment due 1 week before the 1st of the following month: January, April, July and October International Students $29,0001 $15,000 $44,000 Singaporean & Permanent Residents $9,7001 $5,000 $14,700 For many students, education loans are essential to pay for university and obtain a degree. We are pleased to inform you that Raffles College Of Higher Education is one of the approved institutions for POSB's Further Study Assist. Applicable for Singaporeans and Permanent Residents only.
If you require any assistance in education loans, feel free to speak with our team of education consultants.
Testimonials
SCHALKEN Laura Johanna
Bachelor of Arts in International Fashion Business (Class of 2020)
SCHALKEN Laura Johanna
I want to thank my lecturers for preparing us for the real world. I have learned so much about the fashion industry and sustainability which I could put into practice. My 3-year journey at Raffles has been a very valuable learning experience. It challenged my creativity and gave me freedom to use my own ideas. Having the opportunity to create our own business plans was truly exciting.
