Be Connected by Design on Orchard Road

In collaboration with Land Transport Authority (LTA) of Singapore and the Orchard Road Business Association (ORBA), the College invited Raffles Graphic Designers to activate the Shaw Centre-Wheelock Place underpass with a wall mural design.

Raffles Graphic Designer, Joanna Kristina SUGIH’s design titled “Embark on a Sensory Journey” was selected by the stakeholders for its intention of showcasing Orchard Road as an attractive location that encompasses experiences with all senses, such as the aroma of fine cuisine, scents of blooming flowers, sights of trendy shoppers etc. A placemaking initiative by Design!