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inisaya X Shell Collaboration

From Batik to the Ferrari Paddock: Congratulations, Raffles Fashion
Designer Jeffery GOH!

A Raffles Fashion Designer has made his mark on the F1 stage!

Raffles Fashion Designer Jeffery GOH was approached by Shell Malaysia for a special project with Scuderia Ferrari HP. The brief was to create something memorable that captured the energy of F1 through a distinctly Malaysian lens.

Jeffery answered with contemporary batik-inspired prints, weaving in the hibiscus and the much-loved kuih bahulu as familiar cultural touches. The result was a design that felt both rooted in heritage and right at home in the fast-paced world of motorsport.

Like F1 itself, the project was a race against the clock. Jeffery had just two days to complete the jackets, and he arrived at the handover with red thread still clinging to his shirt, a true sign of a designer who gave it everything until the final stitch.

The finished jackets were presented to Lewis HAMILTON and Charles LECLERC, bringing Jeffery’s Malaysian-inspired designs straight into the Ferrari paddock.

The timing could not have been better. The championship made a special stop at Sepang before heading to Singapore for this year’s Grand Prix.

From batik-inspired prints to the pit lane, Jeffery’s journey shows how far a design idea can travel when culture, craft and creativity come together.

Congratulations, Jeffery!

๐—ฆ๐˜๐˜‚๐—ฑ๐˜† ๐—ฎ๐˜ ๐—ฅ๐—ฎ๐—ณ๐—ณ๐—น๐—ฒ๐˜€.

๐—”๐—ฝ๐—ฝ๐—น๐˜† ๐—ป๐—ผ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†-๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜†.
๐—–๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜ ๐˜‚๐˜€ ๐—ฎ๐˜ ๐—˜๐—ป๐—พ๐˜‚๐—ถ๐—ฟ๐—ถ๐—ฒ๐˜€@๐—ฅ๐—ฎ๐—ณ๐—ณ๐—น๐—ฒ๐˜€-๐—–๐—ผ๐—น๐—น๐—ฒ๐—ด๐—ฒ.๐—ฒ๐—ฑ๐˜‚.๐˜€๐—ด
๐—ง๐—ฒ๐—น: +๐Ÿฒ๐Ÿฑ ๐Ÿต๐Ÿด๐Ÿฎ๐Ÿฏ ๐Ÿต๐Ÿฑ๐Ÿฏ๐Ÿฑ