inisaya X Shell Collaboration

From Batik to the Ferrari Paddock: Congratulations, Raffles Fashion
Designer Jeffery GOH!
A Raffles Fashion Designer has made his mark on the F1 stage!
Raffles Fashion Designer Jeffery GOH was approached by Shell Malaysia for a special project with Scuderia Ferrari HP. The brief was to create something memorable that captured the energy of F1 through a distinctly Malaysian lens.

Jeffery answered with contemporary batik-inspired prints, weaving in the hibiscus and the much-loved kuih bahulu as familiar cultural touches. The result was a design that felt both rooted in heritage and right at home in the fast-paced world of motorsport.
Like F1 itself, the project was a race against the clock. Jeffery had just two days to complete the jackets, and he arrived at the handover with red thread still clinging to his shirt, a true sign of a designer who gave it everything until the final stitch.

The finished jackets were presented to Lewis HAMILTON and Charles LECLERC, bringing Jeffery’s Malaysian-inspired designs straight into the Ferrari paddock.
The timing could not have been better. The championship made a special stop at Sepang before heading to Singapore for this year’s Grand Prix.
From batik-inspired prints to the pit lane, Jeffery’s journey shows how far a design idea can travel when culture, craft and creativity come together.
Congratulations, Jeffery!
๐ฆ๐๐๐ฑ๐ ๐ฎ๐ ๐ฅ๐ฎ๐ณ๐ณ๐น๐ฒ๐.
๐๐ฝ๐ฝ๐น๐ ๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐-๐ฟ๐ฒ๐ฎ๐ฑ๐.
๐๐ผ๐ป๐๐ฎ๐ฐ๐ ๐๐ ๐ฎ๐ ๐๐ป๐พ๐๐ถ๐ฟ๐ถ๐ฒ๐@๐ฅ๐ฎ๐ณ๐ณ๐น๐ฒ๐-๐๐ผ๐น๐น๐ฒ๐ด๐ฒ.๐ฒ๐ฑ๐.๐๐ด
๐ง๐ฒ๐น: +๐ฒ๐ฑ ๐ต๐ด๐ฎ๐ฏ ๐ต๐ฑ๐ฏ๐ฑ
