The New Luxury by Urbanhair

Urbanhair, founded by Mr Eugene ONG, has worked with celebrities including international names like Michelle Yeoh, Joan Chen, and Christy Chung.

When conceptualising the new salon concept, Eugene has, in response to the pandemic, taken into consideration the provision of a safe and hygienic environment for customers to look and feel great in. Eugene has tasked Raffles Fashion Marketers to develop a marketing campaign to promote the new salon concept and its services, situated at its new location at Shaw Centre, Orchard Road.

Five teams of Raffles Fashion Marketers presented their proposals to Mr Eugene ONG with recommendations for Urbanhair’s website, social media engagements using Facebook, Instagram, TikTok, and promotional mechanisms and events for his consideration and implementation.

The winning concept went to The New Luxury by Evania Jocelin Budiharto, Miranthi Putri Fitrianda, and Yong Le Yee (Alex), while the first runner-up went to Bunag Danielle Lauren Guieb, Shenia Aurelia, and Liang Yizhi (Maggie).

Participating in such industry projects provides Raffles Marketers the platform to apply their marketing knowledge outside of the classroom and gain global perspective.

The tutelage of Raffles’ international pool of Creative Practitioners, and having an internationally recognised UK degree with a strong industry focused curriculum and portfolio, enhances Raffles Fashion Marketing graduates’ employability and immediate contribution to the creative industry upon graduation.