“As Sustainable As Possible” (A.S.A.P), organised by Raffles-Coventry University’s BA (Honours) in International Fashion Business students, was a spectacular exhibition at Design Orchard showcasing the culmination of their final projects.

In this exhibition, innovative marketing campaigns and business plans centred around sustainable fashion products and designs, providing an insight into the students’ deep commitment towards integrating sustainability into the fashion industry, demonstrating both creativity and strategic thinking.

Raffles Fashion Marketers organised the Whisper of the Society as part of their Fashion Coordination and Promotion module, that requires students to plan, organise, and produce a fashion show or event.

It wasn’t just a fashion show – it was a movement organised by Raffles Fashion Marketers in collaboration with Raffles Fashion and Jewellery Designers.

The organising committee collaborated with Raffles Fashion and Jewellery Designers, solicited sponsorships, managed the budget for venue, models, hair and make-up artists, etc., to design a memorable fashion show featuring sustainable collections for all guests and media partners.

On behalf of the College, we would like to congratulate the organising committee for the successful execution of Whisper of the Society, and the featured Raffles Designers for showcasing their sustainable collections addressing climate change, recyclable wastage, mental health, and more.

Raffles Fashion Marketers have adeptly applied their Visual Merchandising knowledge in designing an eye-catching display for Ccilu, a Japanese brand of eco-friendly shoes made through innovative use of upcycling plastic bottles and coffee grounds.

The display highlights the brand’s commitment to sustainability and innovation in material choices, and award-winning shoe designs. Featuring the XpreSole® collection, the students curated a visual narrative that emphasises the shoes’ distinct advantages, such as lightweight construction, exceptional comfort, and eco-friendly materials.

Another step towards Sustainability by Design!

If you are interested to learn more about how Ccilu incorporating sustainable materials in their shoes or to shop their products, visit www.ccilu.com for more info.