Raffles Fashion Marketers’ retail concept executed at Takashimaya Singapore
From concept to retail showcase at Takashimaya, our Raffles Fashion Marketers received their Certificates of Achievements from Ms OMAE Ayako (Deputy Managing Director), and Mr KANKE Takafumi (Deputy General Manager) at the certificate presentation ceremony, and this marks the successful implementation of the “Slide into Summer” campaign.
Having their retail concept executed by Singapore’s most iconic retail destination made the experience especially meaningful and rewarding. This project prepared Raffles Fashion Marketers for the competitive and fast-faced retail environment and challenged our students to connect Takashimaya shoppers to a varied shopping experience across six levels of retail experiences from concept development, visual storytelling, and execution.
In appreciation of this successful partnership, the College has specially designed the tokens of appreciation for Ms OMAE Ayako, Mr KANKE Takafumi, and Ms Dorothy SEAH.
Throughout the project, Raffles Fashion Marketers demonstrated strong creativity, professionalism, and teamwork in bringing the campaign to life. Their ability to translate ideas into engaging retail displays reflected both their growing industry knowledge and their readiness to take on real-world projects.
How RafflesDesign (Singapore) Students Stepped Into the World of Luxury Fashion Production
When Chanel staged its Cruise 2025/26 Repeat Show at the historic Raffles Hotel Singapore, the world’s fashion media turned its attention to the Little Red Dot. Vogue, Business of Fashion, and global luxury watchers described the event as a powerful statement: Singapore has become a serious fashion destination. But behind the runway, behind the shimmering lights, and behind the magic captured on Vogue‘s front page, something even more meaningful was happening.
RafflesDesign (Singapore) students were part of the show.
A team of dedicated Raffles Marketers and Designers supported the production under ACTIVATION GROUP, Chanel‘s appointed partner for the Cruise 2025/26 Repeat Show in Singapore. ACTIVATION GROUP, an internationally recognised marketing agency headquartered in Shanghai, with offices in Beijing and Hong Kong, is one of the most established luxury activation agencies in Greater China and a preferred partner for leading global brands.
Under the guidance of ACTIVATION GROUP, the students dedicated themselves to every aspect of the show. From fittings to model stand-ins, and from pre- to post-show preparations, they gained a rare and authentic insight into the operational demands of staging a luxury fashion show. Their unwavering professionalism and strong work ethic were not only acknowledged but also celebrated by the production team. This reflects the robust training at RafflesDesign (Singapore) as well as the students’ unwavering commitment to excellence. Their involvement in the Chanel Repeat Show was more than just a school assignment; it was a transformative, career-shaping experience that showcased the power of real-world, industry-integrated learning in preparing future leaders of fashion.
The Backstage Reality: Where Fashion Education Meets Fashion Execution
Bo Lay Nwe, Raffles Fashion Marketer:
“Hard work, precision, collaboration.”
Being selected as one of the four student volunteers from RafflesDesign was more than exciting for Bo; it was a personal dream, as Chanel has always been one of her favourite fashion houses. She understood immediately that the experience would be demanding, but she wouldn’t have wanted it any other way, for this journey of growth and learning was an inspiration to her and her peers.
“The hours were long, but the experience was enriching,” she shares.
She actively participated in all stages of show preparation:
Unpacking the Cruise 2025/26 Repeat Show collection
Supporting fittings and rehearsals
Coordinating backstage preparations
Post-show garment care and organisation
What struck her most was Chanel’s precision – every thread, movement, and minute was meticulously engineered.
“Working so closely with Chanel’s team showed me how many layers of coordination go into luxury presentation,” she adds. For Bo, the experience reaffirmed her passion for fashion marketing and strengthened her understanding of:
Organisation
Adaptability
Communication
Immediate problem-solving
In her words:
“We had to think on our feet, solve challenges quickly, and stay composed. It was inspiring watching different teams, from stylists to dressers, come together so seamlessly.”
Glaron Saviola Aditya, Raffles Fashion Marketer:
“Professionalism, teamwork, and communication.”
For Glaron, the Chanel Cruise show was a defining moment in her growth as a fashion marketer.
“It was such an amazing experience. Being behind the scenes of a prestigious brand like Chanel was surreal,” she recalls. One of her biggest realisations was the difference between the professional environment and what she had previously experienced in Jakarta. The exposure and learning reached new heights. The experience was not just enriching, but also a source of immense pride and a defining moment in her growth as a fashion marketer.
“There, we don’t usually get opportunities like this; here, the exposure is on a whole different level.”
She learned firsthand how fast-paced a luxury fashion show truly is, with:
Constant movement
Rapid decision-making
Perfect team communication
Absolute care in handling luxury garments
She witnessed how every detail, from fabric movement to backstage timing, becomes part of the brand story.
“I now really understand what it means to work in a professional environment,” she says.
“RafflesDesign Singapore made this possible.”
Fashion Education at RafflesDesign: Creating the Next Generation of Global Fashion Leaders
RafflesDesign (Singapore) has long been recognised for its close ties with the global fashion industry. What sets RafflesDesign apart is not just its academic programmes, but also its ability to offer real exposure to fashion ecosystems. RafflesDesign students gain:
Industry experiences with global fashion houses
Backstage access to fashion shows, productions, and brand activations
Hands-on learning with top creatives and luxury teams
A multicultural learning environment rooted in Asia
Career pathways across fashion capitals
From Singapore to Milan, Shanghai to Mumbai, Jakarta to Malaysia, RafflesDesign students have access to a global network that supports their growth into designers, marketers, entrepreneurs, and industry innovators. Opportunities like volunteering at the Chanel Cruise 2025/26 Repeat Show demonstrates how RafflesDesign prepares our students not just for the future, but for the front row of the fashion world.
Turning Education Into a Global Opportunity
Fashion is not built on textbooks; it is built on experience. When RafflesDesign students stepped behind the scenes at Chanel‘s Cruise 2025/26 Repeat Show, they stepped into the heart of the global luxury industry.
They learned precision.
They learned creativity.
They learned teamwork.
They learned what it means to operate at the level of Chanel.
But more importantly, they learned what they are capable of.
At RafflesDesign, students don’t just study fashion; they live it.
Over 50 Raffles Designers and Marketers created UNIQLO’S Flower of Peace for World Art Day
World Art Day is celebrated each year on 15 April, and more than 50 students from Raffles Singapore campus
came together to celebrate peace this World Art Day with UNIQLO’s Flowers of Peace workshop held on 15 April 2025.
About the Workshop
Inspired by Picasso’s iconic Bouquet of Friendship, Flowers of Peace is a 90-minute collaborative art workshop led by Artolution’s teaching artists, Zero and TraseOne, as they bring their expertise in community art making and collaborative storytelling. In a reflection on peace through art, Raffles Designers and Marketers were invited to contribute to a collaborative artwork, a collage of creations envisioning hope and our collective power to create positive change.
Where will the artworks be displayed?
Their artworks will be featured in a community art piece, put together by Artolution, to be displayed at the Picasso Museum in Paris.
On 16 May 2025, the International Day of living together in Peace, all 25 artworks, including a collage of
Singapore’s artworks, will be collated into one grand art piece and unveiled at the Picasso Museum in Paris and displayed for the public. It will be displayed at UNIQLO Marais thereafter.
Raffles Fashion Marketers Curated Unique Shopping Experiences For One World Duty-Free
One World Duty-Free (ODF) is Singapore’s pioneering home-grown omnichannel duty-free brand with a strong presence across Asia, and Raffles Fashion Marketers were entrusted with the task of curating unique shopping experiences for ODF located at Singapore Flyer.
Inspired by Singapore’s rich local wildlife, flora, and architectural landmarks, the designs aimed to capture the essence of the city while appealing to both locals and tourists. The winners of the design challenge were Raffles Fashion Marketers Namanick Kree (1st Prize) and SUNG Pin-I (2nd Prize).
Congratulations to all participants: Valerie Dinatha, Celine Halim, Regina Stella Naftali, Senanayake Dona Venuki Imanya, and Sylvia.
Raffles Design Takes A Breakfast Ball (TABB) with Fashion
In collaboration with TABB Apparel, Raffles Fashion Marketers and Designers were challenged to design a new fashion collection and packaging design for golfwear brand, TABB Apparel.
Raffles Fashion Marketers and Designers have delivered several design proposals which were selected to be launched in future seasons by TABB Apparel.
A successful industry collaboration from Design to Retail.
As Sustainable As Possible (A.S.A.P) Exhibition by Raffles Fashion Marketers
“As Sustainable As Possible” (A.S.A.P), organised by Raffles-Coventry University’s BA (Honours) in International Fashion Business students, was a spectacular exhibition at Design Orchard showcasing the culmination of their final projects.
In this exhibition, innovative marketing campaigns and business plans centred around sustainable fashion products and designs, providing an insight into the students’ deep commitment towards integrating sustainability into the fashion industry, demonstrating both creativity and strategic thinking.
Raffles Fashion Marketers presented Whisper Of The Society
Raffles Fashion Marketers organised the Whisper of the Society as part of their Fashion Coordination and Promotion module, that requires students to plan, organise, and produce a fashion show or event.
It wasn’t just a fashion show – it was a movement organised by Raffles Fashion Marketers in collaboration with Raffles Fashion and Jewellery Designers.
The organising committee collaborated with Raffles Fashion and Jewellery Designers, solicited sponsorships, managed the budget for venue, models, hair and make-up artists, etc., to design a memorable fashion show featuring sustainable collections for all guests and media partners.
On behalf of the College, we would like to congratulate the organising committee for the successful execution of Whisper of the Society, and the featured Raffles Designers for showcasing their sustainable collections addressing climate change, recyclable wastage, mental health, and more.
Raffles Fashion Marketers have adeptly applied their Visual Merchandising knowledge in designing an eye-catching display for Ccilu, a Japanese brand of eco-friendly shoes made through innovative use of upcycling plastic bottles and coffee grounds.
The display highlights the brand’s commitment to sustainability and innovation in material choices, and award-winning shoe designs. Featuring the XpreSole® collection, the students curated a visual narrative that emphasises the shoes’ distinct advantages, such as lightweight construction, exceptional comfort, and eco-friendly materials.
Another step towards Sustainability by Design!
If you are interested to learn more about how Ccilu incorporating sustainable materials in their shoes or to shop their products, visit www.ccilu.com for more info.
Tianjin University of Commerce Boustead College
China Curriculum Development Visit 2024
Raffles College of Higher Education welcomed delegates from Tianjin University of Commerce Boustead College, an institute of RafflesEducation, to the Singapore campus for an education and teaching development seminar! 🎓✨
The visit provided invaluable insights for all faculty members between the two institutions! They shared pedagogical approaches and investigated new areas to improve student’s learning experiences and graduate outcomes.
As part of their visit, the delegates viewed Midori collection by Raffles Jewellery Designer Mifuyu FUKAI at the RISIS boutique. Mifuyu’s passion for design, coupled with her reverence for Japanese culture, served as the driving force behind the Midori collection.
The Midori collection is a testament to Mifuyu’s artistic vision and meticulous craftsmanship. Inspired by Japan’s enchanting bamboo forests, each piece in this collection exudes elegance and sophistication. Crafted with precision and adorned with prasiolite (green amethyst), this collection is currently retailed at RISIS and now available in white gold and rose gold due to popular demand.
Raffles Designers not only learn from industry collaboration but also excel in them to bring their designs from Design to Retail.
Beyond individual success stories, this collaboration symbolizes Raffles’s commitment to nurturing and empowering the next generation of creatives. By providing students like Mifuyu with real-world opportunities and industry exposure, we aim to foster innovation, excellence, and career readiness for Raffles Designers.
Raffles Fashion Designers and Marketers go Global!
As part of fulfilling their module, Global Experience in Art and Design, Raffles-Coventry University’s Bachelor of Arts (Honours) in Fashion and International Fashion Business students embarked on international field trips to experience the cultures, arts, and designs in different countries.
These international experiences broaden Raffles-Coventry BA (Hons) students’ horizons so they are culturally aware, better appreciate cross-borders businesses and use of good designs as common “language” to compete in the global market, and prepare them to be global Raffles Designers and Marketers.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
