Congratulations to Raffles Graphic Designer, SONG Chan Hee, on winning the Wood Pencil Award – an advertising campaign for Audible at the prestigious D&AD New Blood Awards, UK.

“The strategy of the campaign focuses on the unique experience of the audio book in which the ‘voice’ is the key differentiation that makes audiences better engage with Audible. Hence the concept – ‘Journey Starts with the Voice’,” SONG Chan Hee, Winner Wood Pencil Award, D&AD New Blood Awards.

D&AD Wood Pencil Award represents the best in advertising and design from the year, worthy of a place in the D&AD Annual.

D&AD (Design and Art Direction) is a British design organization which exists to promote the excellence in design and advertising. Recognized by the creatives worldwide, the D&AD New Blood Awards promotes and celebrates the talents of the emerging young designers.

For more about Chan Hee’s winning entry to D&AD Awards, click here.