The New Luxury by Urbanhair

Urbanhair, founded by Mr Eugene ONG, has worked with celebrities including international names like Michelle Yeoh, Joan Chen, and Christy Chung.

When conceptualising the new salon concept, Eugene has, in response to the pandemic, taken into consideration the provision of a safe and hygienic environment for customers to look and feel great in. Eugene has tasked Raffles Fashion Marketers to develop a marketing campaign to promote the new salon concept and its services, situated at its new location at Shaw Centre, Orchard Road.

Five teams of Raffles Fashion Marketers presented their proposals to Mr Eugene ONG with recommendations for Urbanhair’s website, social media engagements using Facebook, Instagram, TikTok, and promotional mechanisms and events for his consideration and implementation.

The winning concept went to The New Luxury by Evania Jocelin Budiharto, Miranthi Putri Fitrianda, and Yong Le Yee (Alex), while the first runner-up went to Bunag Danielle Lauren Guieb, Shenia Aurelia, and Liang Yizhi (Maggie).

Participating in such industry projects provides Raffles Marketers the platform to apply their marketing knowledge outside of the classroom and gain global perspective.

The tutelage of Raffles’ international pool of Creative Practitioners, and having an internationally recognised UK degree with a strong industry focused curriculum and portfolio, enhances Raffles Fashion Marketing graduates’ employability and immediate contribution to the creative industry upon graduation.

Harper’s BAZAAR Singapore
Singapore’s 2021 Graduating Class of Fashion Designers Poised to Make Their Mark

Catch Raffles Fashion Designers’ graduation collections on Harper’s BAZAAR!

Due to the ongoing pandemic, instead of debuting the graduating class of Raffles Fashion Designers on the runway, Raffles Singapore organised a private preview for the fashion media and industry partners to view these graduates’ collections and meet the designers in person at Raffles Education Square.

Raffles Fashion Designers, NGUYEN Le Huong Giang, Gemma WU Pui Shan, Eva HUANG and Theochara Missiel MARETHA, caught the eye of Harper’s BAZAAR fashion editor, Jeffrey YAN.

Female Singapore @female_singapore
A Spotlight On 13 Fashion Graduate Collections from The Class Of 2021

3 Raffles Fashion Designers were featured among the 13 fashion graduates from the Class of 2021.

Catch Theocara Missiel MARETHA, Gemma WU Pui Shan and Novia ISNAINI in this August 2021 Female Singapore magazine

The Next Generation of Fashion Designers – AUGUSTMAN Magazine July 2021